Fashion runways and car showrooms rarely share the same stage — but MG Select just changed that. The brand has pulled back the curtain on the MG Cyberster M9 Couture Edition cars in India, and if you’ve been eyeing either model, this is the moment to pay attention, because only 50 units of each will ever exist.
What Exactly Are the Couture Editions?
MG Select, the automaker’s premium retail arm, unveiled the Couture Editions of the Cyberster electric roadster and the M9 luxury MPV in collaboration with celebrated fashion designer Gaurav Gupta. The reveal took place alongside the showcase of Gupta’s latest “Light Song” collection at the Jio World Convention Centre in Mumbai — a deliberate move that positions these cars as much closer to wearable art than to a typical trim upgrade.
Both special editions borrow their visual language from Gupta’s signature Serpent Infinity motif, a flowing, sculptural design element that’s become a hallmark of his couture work. MG says the cars get bespoke finishes and hand-finished detailing that echo the layered textures seen on his runway pieces.
Here’s the important bit for buyers weighing whether to book one: there are no mechanical or feature changes over the standard Cyberster and M9. This is purely a design and craftsmanship exercise — think of it as MG’s answer to the limited-run collaborations that established luxury marques have long done with fashion houses, now arriving in the Indian market for the first time.
Booking Details: Timeline and Availability
- Pre-reservations: Open now, exclusively through the MG Select network
- Production cap: Just 50 units each of the Cyberster and M9 Couture Editions
- Pricing announcement: Expected on August 3, 2026
- Sales channel: MG Select outlets only — these won’t be available through regular MG dealerships
Because pre-reservations are open ahead of the official price reveal, early interest is effectively a placeholder — you’re securing a place in line for one of just 50 cars, not locking in a price yet. If you’ve been on the fence about the standard versions, the Couture badge adds a layer of exclusivity that a regular Cyberster or M9 simply can’t offer, given how tightly capped the run is.
How Much Will They Cost?
MG hasn’t confirmed final pricing for the Couture Editions yet, and it’s worth being upfront: any number floating around before August 3 is speculation, not fact. What we do know is where the standard models currently sit, which gives a reasonable anchor point.
| Model | Standard Price (Ex-Showroom) | Couture Edition Price |
| MG M9 | ₹75.90 lakh | To be announced (Aug 3, 2026) |
| MG Cyberster | ₹77.50 lakh | To be announced (Aug 3, 2026) |
Given that bespoke, hand-finished special editions from other automakers typically carry a meaningful premium over the base model — and given the artistic collaboration angle here — expect the Couture variants to price noticeably above these standard figures. That’s an informed expectation based on industry patterns, not an official figure, so treat it as a planning guide rather than a confirmed number.
A Quick Refresher: What Makes the Cyberster and M9 Special
If you’re newer to these models, here’s why they’ve generated buzz well before the Couture treatment arrived.
MG Cyberster: The Roadster
- Dual-motor all-wheel-drive setup producing roughly 503bhp and 725Nm of torque
- 77kWh battery pack with a WLTP-rated range of around 443km
- 0-100kmph in approximately 3.2 seconds
- Distinctive scissor doors and a retractable roof
- Drive modes including Comfort, Sport, Track, and Custom
MG M9: The Luxury MPV
- 90kWh battery offering a WLTP-certified range in the range of 430km
- Front-mounted motor delivering around 241bhp (245PS) and 350Nm
- Fast-charging capability from 30% to 80% in about 30 minutes
- Positioned to compete with premium MPVs from brands like Kia, Toyota, and BYD in India
Neither model has seen its underlying hardware touched for the Couture treatment — the batteries, motors, and range figures above carry over unchanged. The differentiation lives entirely in the cabin materials, exterior detailing, and design storytelling.
Why This Matters for the Indian EV Market
Fashion-brand tie-ins are a well-worn strategy internationally, but they’re relatively new territory for the Indian luxury EV space. MG Select positioning itself this way signals two things worth noting for prospective buyers:
- MG is doubling down on exclusivity as a differentiator, rather than competing purely on range or price against rivals.
- Collector value could become a real consideration. A 50-unit cap in a market as large as India tends to create genuine scarcity, which matters if you’re thinking about resale or long-term ownership as a statement piece rather than just daily transport.
That said, since there’s no performance or range upgrade involved, this is very much a purchase driven by design appeal and exclusivity rather than functional gain — worth weighing honestly before you commit a booking amount.
Frequently Asked Questions
Q1. When will the price of the MG Cyberster and M9 Couture Editions be announced?
Ans: MG has confirmed the pricing reveal for August 3, 2026. Until then, only the standard model prices (₹77.50 lakh for the Cyberster and ₹75.90 lakh for the M9, ex-showroom) are official.
Q2. How many units of each Couture Edition will be made?
Ans: Production is capped at 50 units each for the Cyberster Couture Edition and the M9 Couture Edition, making them among the rarest MG models sold in India.
Q3. Do the Couture Editions have different performance or range compared to the standard models? Ans: No. MG has stated there are no mechanical or feature changes — the Couture Editions differ only in exterior design, finishes, and interior detailing inspired by Gaurav Gupta’s Serpent Infinity motif.
Q4. Where can I book the MG Cyberster or M9 Couture Edition?
Ans: Pre-reservations are open exclusively through MG Select outlets, the brand’s premium retail channel, rather than standard MG Motor dealerships.
Q5. Is the booking amount refundable?
Ans: MG hasn’t published specific refund terms for the Couture Edition pre-reservations at the time of writing. It’s worth confirming directly with your nearest MG Select outlet before booking.
Q6. Who is Gaurav Gupta, and why is he collaborating with MG?
Ans: Gaurav Gupta is a well-known Indian couturier recognized for sculptural, avant-garde designs. MG Select partnered with him to bring his Serpent Infinity design language into the automotive space, aligning with the brand’s push into premium, design-led experiences.
Final Thoughts
The MG Cyberster and M9 Couture Editions aren’t about faster acceleration or a longer range — they’re about owning something genuinely rare in a market where most “limited editions” are limited in name only. With just 50 units of each planned and pre-reservations already live, interested buyers have a narrow window before pricing lands on August 3. If you’re weighing a booking, treat the current numbers as a baseline and keep an eye out for the official announcement rather than acting on early estimates.
Got questions about how the Couture Edition compares to the standard Cyberster or M9? Be sure to check back for the full pricing breakdown once MG makes it official.
Disclaimer: This article is for informational purposes only. Pricing, specifications, and availability are subject to change based on official announcements from MG Motor India. Readers are advised to verify final details directly with MG Select before making any purchase decisions.